| Stay informed of the latest developments in online retail through these key industry events. Visit this page often to find out where you can catch the next thought-provoking presentation, and where you can meet up with MarketLive to see a demo of our industry-leading MarketLive® technology in action. October 11-16, 2008
DMA 2008 | Las Vegas Convention Center, Las Vegas, NV
Ken Burke Special Speaking Engagement
October 15 at 10:00am
Topic: Using Social Networking to Drive E-Commerce Sales and Loyalty
Track: Emerging Channels
Type: Concurrent session
Abstract: Time's 2006 Person of the Year was "You," in the form of the vast collaborative effort known as social networking. Much has been written about the phenomena of sites such as YouTube, Second Life and MySpace — but what do these groundbreaking technologies really mean for online merchants and marketers? This session examines the fundamental challenges to traditional marketing posed by social networking technologies, and translates key social networking concepts to drive sales, loyalty and brand recognition in the e-commerce sphere.
Learning Points:
1. Learn how to employ social networking to boost loyalty and retail sales
2. Discover how to tap into your customer base for product input and community feedback
3. Determine how to leverage popular social networking sites like YouTube and MySpace to boost brand recognition
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